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Professor Xavier Gabaix's joint research on consumer behavior and pricing is referenced

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Excerpt from Reuters -- "They are often what economists Xavier Gabaix and David Laibson have referred to as 'myopic' – they don’t take account of extra costs when forking out the basic price of a good or service. Hotels whacking guests with high internet charges is a classic example. That raises the possibility that a tenant will max out their affordability on rent, and then get hit by extras."

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