Faculty News

Prof. Priya Raghubir’s research on the impact of bill denominations on spending is highlighted

Excerpt from Forbes -- "What’s more, consumers are also more willing to spend lower-denomination bills than bills of higher denomination. That is, our brains find it easy to break $5s, $10s and even $20s but will balk at breaking a $50 or $100. This is because the smaller bills are a psychological equivalent of a petty cash account, and so spending them is much more justifiable."

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Additional coverage appeared on LifeHacker India.