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Prof. Priya Raghubir on the alleged manipulation of sale prices at department stores

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Excerpt from TODAY -- "'I believe it's very widespread,' said Priya Raghubir, a professor of marketing at NYU, who explained that seeing a sale sign has a psychological impact on a customer. 'You feel smart, you feel happy, you've got a great deal, and you feel special because you managed to get this deal,' she said. 'The stores are completely playing on our emotions.'"

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