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Research on the addictive nature of social media from Professor Adam Alter's book, "Irresistible," is featured

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Excerpt from The Guardian -- "In his recent book Irresistible, Adam Alter shows that the 'like' button pioneered by Facebook and adopted by other social media platforms, including Instagram, is modelled on the system of uncertain reward, designed to hook us into returning to the site over and over to check the responses to our latest post."

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