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Professor Samuel Craig weighs in on Paula Deen's loss of business partnerships

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Excerpt from New York Daily News -- "Retailers 'don't want anything that can possibly tarnish their brand because they've worked so hard at it,' Sam Craig, a marketing professor at NYU, told the Daily News. 'There are a number of taboo topics, and if you cross the line on those, you become a liability rather than an asset.'"

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