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Prof. Aswath Damodaran discusses Interbrand's ranking of the world's top brand names

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Excerpt from Seeking Alpha -- "If you are an investor or even a corporate manager, you may believe that these brand name rankings matter little, since all they do is parse the value of a company into its component parts. These rankings do, however, raise interesting questions about the power of a brand name and how it manifests itself in earnings power and in value."

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