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Prof. Sinan Aral weighs in on new research on Facebook likes and personal data

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Excerpt from Science News -- "The study’s methods are sound, says New York University’s Sinan Aral, an expert on information diffusion in social networks. But the computer performed best on somewhat obvious traits, such as gender, age, and race. Since the researchers didn’t compare the technique with any others, he says, it’s hard to know how its predictive power would stack up against correlations based on other easily available data such as census information and voting records."

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