Faculty News

Prof. Scott Galloway on fashion brands' use of social media and fashion week

Excerpt from Marketplace -- "The traditional runway show may not be cost effective for many designers who can’t afford not to turn it into a branding event, according Scott Galloway, a marketing professor at NYU’s Stern School of Business. 'I think brands have realized that and are trying to figure out a way to spread some of that fabulous across their customer base via social media,' Galloway says."

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Additional coverage appeared on Women's Wear Daily.