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Prof. Scott Galloway on social media's impact on online retail

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Excerpt from Bloomberg TV -- "The study we did at NYU shows that less than 3% of the traffic that brands and retailers who were generally large advertisers in any medium...less than 3% of the traffic they're getting is actually coming from social media versus 33% for search. So, placed in context, social media isn't having as large an impact as originally thought on the business world."

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Additional coverage appeared on Bloomberg TV.