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Excerpt from Cheddar -- "I traveled to India for the first time a little over a year and a half ago. And I had the opportunity to speak to people across the country who were all suffering from the effects of pollution. And it was affecting their daily lives, but I saw them taking no steps to actually protect themselves because the traditional protection device was this--something that takes up half of your face. And so I understood why they were hesitant to adopt these solutions. And I saw that there are beautiful elements of Indian culture, and I wanted to marry some kind of device that would take into effect the most protective opportunity from the technology but also take up less space on your face."

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