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Stern's use of Snapchat to showcase student life to prospective students is featured; Erin Potter, Executive Director of Communications and Dean’s Special Projects for the Undergraduate College, is quoted

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Excerpt from TODAY -- "New York University's Stern School of Business also has its own Snapchat account that anyone can follow regardless of their proximity to campus. Potter said this account helps prospective students see that, although New York University is a large school in an urban area, individual voices are still heard. 'By and large the content that we're providing on Snapchat is created by current students, so we're really allowing prospective students to see and hear an authentic voice,' she said."

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