Share / Print
Faculty News

Prof. Gavin Kilduff is interviewed about the effects of rivalry

strategy and business logo feature
Excerpt from Strategy + Business -- "I describe rivalry as a double-edged sword. One benefit that I’m investigating may be that when organizations have fierce rivals, the individuals in those organizations may be more committed and more loyal to each other. The presence of a constant rival in their minds may foster greater in-group cohesion. Other benefits include increased motivation and performance. For example, when runners competed against a rival (as opposed to against their other competitors), they ran an average of 5 seconds per kilometer faster in a race. And when we asked individuals to think about personal rivals for just a few minutes, they exhibited increased motivation and persistence on a subsequent task."

Read more