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Prof. Arun Sundararajan on emerging business models in the sharing economy

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Excerpt from The New York Times -- "This licensing model is a reasonable approach, says Arun Sundararajan, a professor in the Stern School of Business at New York University who studies the sharing economy. But it’s susceptible to problems. 'They run a higher risk of bad consumer experiences,' he says... 'It’s likely to be a new consumption experience for most people,' he says, 'so you have to hold their hands.'”

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