In an op-ed, Prof. Arun Sundararajan explains the possible impact of Facebook's graph search
— March 15, 2013
Excerpt from WIRED -- "Because a steady supply of current preferences and intent is absolutely critical to the success of Graph Search. Yet this supply of social information on Facebook could slow as the very demand for it grows. And it’s in this tenuous balance of Facebook vs. Facebook — not between Google and Facebook or LinkedIn and Facebook or Twitter and Facebook — that the success of Graph Search and its impact on the company will be determined."