Prof. Arun Sundararajan on "House of Cards" and the future of web-only TV
— July 25, 2013
Excerpt from Yahoo! Finance -- “'It’s the first show based on the collective wisdom of what people actually liked,' says New York University business school Professor Arun Sundararajan, who studies how digital technology affects society. Data-driven shows could be more compelling, though Sundararajan fears that, over time, the techniques might also lead to homogenization. 'People are always looking for something different,' he says."