Press Releases

NYU Stern and Tribeca Film Festival Debut New Undergrad Business Course for Aspiring Producers

New York University Stern School of Business and the Tribeca Film Festival have joined forces to offer “Convergence and Cinema at the Tribeca Film Festival,” a new course for undergraduate business students. Offered through Stern’s Entertainment, Media and Technology (EMT) Program, the course will provide students with access to leaders in the entertainment industry and a deeper understanding of the impact multimedia and new distribution channels will have on filmmaking. At the conclusion of the course, students will have the opportunity to advise Festival executives on the effect of the digital revolution, mobile platforms, the Internet and more on their business. They will also be able to pitch their ideas and give thoughts and advice to Festival management on a variety of opportunities and challenges.

With only 25 spots, students had to apply to enroll in the course, and were chosen based on their experience in the industry, past coursework and related internships. Students in the course will benefit from the first-hand experience of attending and participating in the Festival, with the opportunity to see how the Festival is put together, and its impact on major industry trends. Throughout the course, the students will work closely and directly with senior executives from the Festival.

“Our New York location, arguably the media capital of the world, enables us to create innovative partnerships with NYC institutions, such as the Tribeca Film Festival, giving our students access to the media and entertainment industry in real-time,” said Al Lieberman, Executive Director of Stern’s EMT Program and Professor of the course. “Learning by experience is particularly valuable in the film world, and is a hallmark of our teaching approach at Stern.”

“While film festivals are known as the discovery zone for emerging new filmmakers, we are thrilled this year to also be scouting for a different kind of talent – business students from Stern. We are eager to hear their advice and ideas on the changing media industry landscape and how those changes may affect our Festival. In the end, I suspect that we will learn as much from them as they will from us,” said Craig Hatkoff, co-founder of the Tribeca Film Festival.

The Tribeca Film Festival runs from April 23 – May 4. The course, which kicked-off on February 19, will conclude shortly after at the Festival ends.

About Stern’s EMT Program

Stern’s Entertainment, Media and Technology (EMT) program, a multidisciplinary initiative introduced in 1997, blends theory with practical applications, enabling students to gain a broad understanding of the strategy and operating principles that drive the individual sectors of the entertainment industry in preparation for pursuing careers in the field.

About Stern

New York University Stern School of Business, located in the heart of Greenwich Village, is one of the nation’s premier management education schools and research centers. NYU Stern offers a broad portfolio of academic programs at the graduate and undergraduate levels, all of them informed and enriched by the dynamism, energy, and deep resources of the world’s business capital.

About Tribeca Film Festival

Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of lower Manhattan through an annual celebration of film, music and culture. The Festival’s mission focuses on assisting filmmakers to reach the broadest possible audience, enabling the international film community and general public to experience the power of cinema and promoting New York City as a major filmmaking center.

Since its founding, the Festival has attracted over two million attendees from the US and abroad and has generated more than $425 million in economic activity for New York City.