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Undergraduate student Joshua Sakhai (BS '18), co-founder of Ephemeral, Inc.'s "Coolest College Startup," is interviewed about the company

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Excerpt from Inc. -- "Based on our own research last summer during the NYU Launchpad Program, when we talked to hundreds of potential users--we even put up a lemonade stand in Washington Square Park--60% of those who didn't have tattoos wanted to get one but didn't. They are into fashion or think it's cool, or hip...people are hungry for ink and not getting it because of its permanence."

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