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Prof. Anindya Ghose on Hulu's "in-stream purchase" advertising option

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Excerpt from USA Today -- "With the inundation of online ads, marketers are realizing that their standard ways of advertising are not always effective, said Anindya Ghose, marketing professor at NYU's Stern School of Business. 'I think we will see more of these novel, interactive ads in the next few years,' Ghose said."

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