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Prof. Vicki Morwitz tests Routehappy, a new travel booking website

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Excerpt from the Washington Post -- “'I think Routehappy can help change the airline industry,' says Morwitz, an expert on consumer behavior and marketing and a happy Aeroflot customer. 'Ultimately, this can be better for the airlines themselves, as they can differentiate themselves instead of being viewed as interchangeable commodities.'”

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