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Profs. Luke Williams and Hilary Gosher evaluate Admittedly, a new business

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Excerpt from Fox Business -- "I'd want to see the results of some small-scale experiments. I think it's great you've got these pilots lined up, but I think they're going to be really important. You've got to ask what resources do you need to complete these pilots, what questions do you need answered, and how do you measure the success of these mini-pilots, because that's going to dictate how you scale this up."

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