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Prof. Michael Spence's research on signaling is applied to online dating

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Excerpt from The Wall Street Journal -- "A few dating sites abroad have started verifying information about height, income, and other objective claims. But what can you do if you can’t use such a site? What you ideally want to do is prove that you are rich (or whatever characteristic you want to highlight) by incurring some cost that those who do not have that trait would not be willing to incur. This idea of 'signaling' won Michael Spence the Nobel Prize in 2001, though he focused on the higher education market rather than the world of romance."

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Additional coverage appeared on Quartz.