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  • inc logo feature
    Excerpt from Inc. -- "Recent interest in London may have more to do with the relative ease of doing business there, and less with its status as an E.U. entry point. 'The U.K. will still remain an attractive market for companies such as [Snap] not just because of its relative size, but because it has an English speaking population that makes it relatively easy to commission market analysis studies, to find investors for their projects and roll out new products,' says Ari Ginsberg, a professor of entrepreneurship and management and New York University's Stern School of Business."
  • WGSN logo 192 x 144
    Excerpt from WGSN -- "Social media has been instrumental in informing young consumers, and most importantly in instructing them on what is desirable and how luxury should look or feel."
  • i24News logo 192 x 144
    Excerpt from i24News -- "Tax reform is especially important for Trump. The whole stock market swing up was because of that. People expect that income taxes are going to fall, and most importantly, that corporate taxes are going to fall."
  • cnbc logo feature
    Excerpt from CNBC -- "Snap is entering the digital advertising market where the incumbents are two powerful behemoths: Facebook and Google. 'That scares the heck out of me as an investor,' Damodaran said. 'Already Facebook is trying to "out-Snap" Snap.'"
  • financial times logo feature
    Excerpt from the Financial Times -- "As virtual teams become the norm rather than the exception, companies need to find ways to smooth out the bumps, whether cultural, linguistic or logistic. One sticking point is often over who will have to get up early or work late for meetings in different time zones. 'That can be a problem, especially if as a manager of the team you’re always making the same set of people do it,' says Beth Bechky, a management professor at New York University’s Stern School of Business."
  • cnn logo feature
    Excerpt from CNN Indonesia -- "Today, financial markets are actually very calm, surprisingly calm, given all the things that are going on. We don't see a lot of financial volatility. I think that we expect that it's going to arise from a lot of these events that are going on. But at the moment, we don't see it."
  • DMN logo 192 x 144
    Excerpt from DMN -- "The fundamental principles are still very much there, it's just the tools have changed. If you think about communication and persuasion, the fundamentals are still the same. It's not like human beings have completely changed their nature and basic psychological motives. With respect to that, there's definitely an emphasis these days on digital."
  • harvard business review logo feature
    Excerpt from the Harvard Business Review -- "A classic finding in the psychology literature is the Dunning-Kruger effect (named after David Dunning and Justin Kruger, who first described it): Poor performers in a domain are more prone to overestimate their ability than good performers. Why? Poor performers are unaware of the many elements that go into expert performance, and thus they are overly confident in their ability to carry out all of the tasks necessary to succeed."
  • Outside magazine logo
    Excerpt from Outside -- "'Digital devices are constructed—often by PhDs in behavioral science—to completely consume us,' says Adam Alter, a marketing and psychology professor at New York University and author of the forthcoming book Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked."
  • harvard business review logo feature
    Excerpt from the Harvard Business Review -- "There's a huge difference between connectivity, or the potential for connectedness, and actual levels of connectedness. And the actual levels are way lower than the technological constraints might lead us to expect."
  • forbes logo feature
    Excerpt from Forbes -- "...coined by psychologists David Dunning and Justin Kruger, the Dunning-Kruger Effect is a cognitive bias whereby people who are incompetent at something are both unable to recognize their own incompetence and likely to feel confident that they actually are competent."
  • business of fashion logo
    Excerpt from Business of Fashion -- "David Yermack, a professor of finance at New York University's Stern School of Business, famously tracked the correlation between what Michelle Obama wore and sales of the same or similar items in a study that was published in the Harvard Business Review. He determined the average value to a label of Obama wearing one of its products was $14 million."
  • marketwatch logo feature
    Excerpt from MarketWatch -- "...employees should remember they’re the subordinates, so they shouldn’t make the conversation completely about them and their own needs, Magee said. Instead, the conversation should focus on what the boss’s priorities are. 'Then you can discuss how you might fit into helping those priorities become a reality,' he said."
  • wall street journal logo feature
    Excerpt from The Wall Street Journal -- "Bankers are pitching the Snap IPO as the greatest tech offering since Facebook. Mr. Damodaran is skeptical. 'Bankers don’t value companies, they price them,' Mr. Damodaran said. Snap will be no Facebook, he says, but if it’s any consolation, he believes it will be more successful than Twitter."
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    Excerpt from the Official Monetary and Financial Institutions Forum blog -- "Ultimately, monetary stability requires political support. Without fiscal co-operation, no central bank can maintain the value of its currency. In a monetary union, stability requires a modicum of co-operation among governments."
  • cio logo feature
    Excerpt from CIO -- "A classic paper on this, published in 1999, was Unskilled and Unaware of It by Justin Kruger and David Dunning of Cornell University. This study — pithily subtitled How Difficulties in Recognizing One's Own Incompetence Lead to Inflated Self-Assessments — first brought the phenomenon to a wide audience. Kruger and Dunning probed the reasons for the phenomenon and those hold some clues about how to handle it."
  • fast company logo feature
    Excerpt from Fast Company -- "Behavioral scientists have also found that just asking people about their future decisions significantly influences those decisions, a phenomenon known as the 'mere measurement effect.' Back in 1993, social scientists Vicki Morwitz, Eric Johnson, and David Schmittlein conducted a study with more than 40,000 participants that revealed that simply asking someone if people were going to purchase a new car within six months increased their purchase rates by 35%."
  • marketwatch logo feature
    Excerpt from MarketWatch -- "...Xavier Gabaix, a finance professor at New York University, predicts that all such attempts will be futile. In an interview, he told me that market crashes are caused by the largest players (institutional investors) all wanting to get out of the market at once — and that no regulation can stop them when they want to. That’s because they can inevitably find other markets in which to unload their positions."
  • marketwatch logo feature
    Excerpt from MarketWatch -- "'This IPO has generated a lot of hype,' says Scott Galloway, New York University business school professor and founder of marketing firm L2. 'But... Snap is a loser and will ring the bell at the top of the social-media market.'"
  • psychology today logo feature
    Excerpt from Psychology Today -- "Research suggests that being generous often increases a person’s status within a group. But, does high status make people generous? This question was explored in a paper in the January, 2017 issue of the Journal of Personality and Social Psychology by Nicholas Hays and Steven Blader."
  • adage logo feature
    Excerpt from Ad Age -- "'As politics become more polarizing, people may be more willing to endure inconveniences to make a point,' said Eric Greenleaf, a professor of marketing at New York University's Stern School of Business. 'And with online shopping, consumers have more alternatives.'"
  • inc logo feature
    Excerpt from Inc. -- "'When you negotiate in a global world, what you want to create is a win-win,' explains Ari Ginsberg, a professor of entrepreneurship and management at New York University's Stern School of Business whose specialties include strategy and entering new markets. Otherwise, 'at the end, instead of cooperating, we'll continue competing until we get to the bottom,' Ginsberg says."
  • wallethub logo
    Excerpt from WalletHub -- "What matters most are the specific terms of any credit card -- which are determined by the bank or credit union or other issuer. Given the general ubiquity of acceptability of Visa and MC by merchants and websites, etc., making distinctions between the 2 is generally not especially interesting."
  • kathimerini logo feature
    Excerpt from Kathimerini -- "The consequences of Grexit would be catastrophic for Greece both in the short and long term. The lack of competitiveness of the Greek economy would result in a quick devaluation of the new drachma vis-a-vis the euro, and the real income of employees and pensioners would shrink dramatically. The national and private debt in euros would became much larger in new drachmas and much more difficult to service. Deposits would be forcibly converted to new drachmas, losing at least half their value."
  • telegraph logo feature
    Excerpt from The Telegraph -- "As Alter illustrates, a mere six ingredients lie behind most truly addictive experiences: goal setting, feedback, progress, escalation, cliffhangers, and social interaction. Think of the things you keep coming back to, for good or ill – running with your FitBit, watching Breaking Bad, browsing Facebook – and you’ll find one or more of these. Combine them all, as in a Massively Multiplayer Online Game like World of Warcraft, and to the right person at the right time they really can become irresistible."


Contact NYU Stern Public Affairs

If you're a member of the press, please contact Stern’s Office of Public Affairs at:

Phone: 212-998-0670
Fax: 212-995-4950

Or contact us directly:

Rika Nazem, Executive Director
(212) 998-0678;

Janine Savarese, Executive Director
(212) 998-0202;

Carolyn Ritter, Director
(212) 998-0624;

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