Tales in Possible
Three Stern MBA students leverage their unique backgrounds and the help of their classmates to launch Threadmatcher, a social media site with a focus on fashion.
The exposure we had meeting new people through Stern created a pathway towards starting our new venture. – Kevin St. John
The students met at Stern and came up with the idea for Threadmatcher during their first semester in fall 2011. With a combination of backgrounds and skill – Alejandro has experience in the fashion business and operations, Kevin is well-versed in finance and sales, and Amrish has a background in consulting and software development – they bounced around several ideas for ventures. When they came up with Threadmatcher, it was an “aha moment when we all said we could use a tool like that,” recalls Amrish. As they began to work on their project, they leveraged the knowledge and experience of their Stern classmates. “The exposure we had meeting new people through Stern created a pathway towards starting our new venture,” Kevin says. “We tested the first early version of the site on friends and classmates during summer 2012, and implemented much of their feedback,” he recalls. Fellow MBA student Wyatt Rockefeller, who is in the MBA/MFA dual degree program (a partnership between NYU Stern and the Kanbar Institute of Film & Television at the Tisch School of the Arts), also developed the idea for and directed a video promotion for the venture, with the help of some additional classmates. (Watch the video below.) “The help with the promotional video is just one example on how fortunate we have been in belonging to this collaborative community,” says Alejandro.
Alejandro, Kevin and Amrish are now ready for the next step: “Our monetization ideas are clear and we are now looking for seed funding and to hire more people,” says Amrish. “With more capital, we will invest in customer acquisition, expand search functionality and improve price drop alerts. We will be able to achieve the full vision we hope to become.”