Bruce S. Buchanan
- C.W. Nichols Professorship in Business Ethics
- Professor of Business & Society
Joined Stern 1983
Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street, 7-146
New York, NY 10012
About Bruce S. Buchanan
Bruce Buchanan is C. W. Nichols Professor of Business Ethics and Professor of Marketing. Since 1993 he has served as the Director of Business & Society Program, which delivers courses in Professional Responsibility, Ethical Leadership, Business Law, Corporate Governance, and CSR in all Stern degree programs.
Professor Buchanan has taught at NYU Stern for 30 years. His fields of interest include standards of truth in advertising and business, professional ethics, and corporate governance. His publications have appeared in Marketing Science, Journal of Marketing Research, Psychometrika, Journal of Mathematical Psychology, Harvard Business Review and other journals.
- Business and Society Program
- Marketing
- Advertising Substantiation
- Business Ethics and Policy
- Marketing Strategy and Implementation
- Corporate Governance
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Ethics
- Business Ethics
- Corporate Social Responsibility (CSR)
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Management
- Leadership
- Brand Strategy
- Corporate Branding & CSR
- Corporate Governance
- Law, Business and Society
- Marketing Concepts & Strategy
- Professional Responsibility
- Statistics
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Ph.D., Business Economics, 1983
Columbia University
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B.S.E.E., Electrical Engineering, 1977
Massachusetts Institute of Technology
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