Biography

Bruce Buchanan is C. W. Nichols Professor of Business Ethics and Professor of Marketing. Since 1993 he has served as the Director of Business & Society Program, which delivers courses in Professional Responsibility, Ethical Leadership, Business Law, Corporate Governance, and CSR in all Stern degree programs.

Professor Buchanan has taught at NYU Stern for 30 years. His fields of interest include standards of truth in advertising and business, professional ethics, and corporate governance. His publications have appeared in Marketing Science, Journal of Marketing Research, Psychometrika, Journal of Mathematical Psychology, Harvard Business Review and other journals.

Research Interests

• Advertising Substantiation
• Business Ethics and Policy
• Marketing Strategy and Implementation
• Corporate Governance

Courses Taught

• Brand Strategy
• Corporate Branding & CSR
• Corporate Governance
• Law, Business and Society
• Marketing Concepts & Strategy
• Professional Responsibility
• Statistics

Academic Background

Ph.D., Business Economics, 1983
Columbia University

B.S.E.E., Electrical Engineering, 1977
Massachusetts Institute of Technology