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Bruce S. Buchanan

  • C.W. Nichols Professorship in Business Ethics
  • Professor of Business & Society

Joined Stern 1983

bsb2@stern.nyu.edu

Leonard N. Stern School of Business

Kaufman Management Center

44 West Fourth Street, 7-146

New York, NY 10012

About Bruce S. Buchanan

Bruce Buchanan is C. W. Nichols Professor of Business Ethics and Professor of Marketing. From 1993 to 2019, he served as the Director of Business & Society Program, which delivers courses in Professional Responsibility, Ethical Leadership, Legal Context, Corporate Governance, Sustainability, and Social Entrepreneurship in all Stern degree programs. 

Professor Buchanan has taught at NYU Stern for over 40 years. His fields of interest include marketing, professional ethics, and the design and governance of effective business organizations. His publications have appeared in Marketing Science, Psychometrika, Journal of Mathematical Psychology, Harvard Business Review, Fortune, The New York Times, and the NYU Journal of Law and Business.

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  • Business and Society Program
  • Marketing
  • Advertising Substantiation
  • Business Ethics and Policy
  • Marketing Strategy and Implementation
  • Corporate Governance
  • Ethics
    • Business Ethics
    • Corporate Social Responsibility (CSR)
  • Management
    • Leadership
  • Brand Strategy
  • Professional and Corporate Social Responsibility
  • Corporate Governance
  • Introduction to Marketing
  • Ethics in Fintech
  • Professional Responsibility
  • Professional Responsibility & Leadership
  • NYC Consulting Capstone

  • Ph.D., Business Economics, 1983

    Columbia University

  • B.S.E.E., Electrical Engineering, 1977

    Massachusetts Institute of Technology