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Jared Watson

Jared Watson

Joined Stern 2018

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 809
New York, NY 10012

E-mail jwatson@stern.nyu.edu

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Biography

Jared Watson is Assistant Professor of Marketing. He received his Bachelor’s degree in Business Administration with a focus in Marketing from the Michael G. Foster School of Business at the University of Washington and his PhD in Marketing from the Robert H. Smith School of Business at the University of Maryland.

Professor Watson’s research investigates consumer responses to information, largely in the online domain. For example, in one paper he demonstrates when consumers are more likely to rely on average product ratings than the number of reviews when evaluating products, and when the opposite occurs. In another, he investigates the information-gathering process and the brand judgments formed in response to knowledge of fake product reviews. Beyond his work on product reviews, Watson also has several projects in the digital economy investigating clickthrough rates of product advertisements and news stories, as a function of the available information. His work has been presented at conferences all over the country and published in the Journal of Marketing.

Before joining NYU Stern, Professor Watson completed his doctorate at the University of Maryland, where he was recognized with several honors, including the university-wide Distinguished Teaching Award (2015-2016), the Marvin A. Jolson Outstanding Marketing Doctoral Student Award (2017), and the Allan N. Nash Outstanding Doctoral Student Award (2018). This followed a successful career in industry where he managed a team of 15 employees and generated over $10 million in revenue for Frito-Lay.

Research Interests

  • Judgment and Decision Making
  • Digital Economy
  • Social Media
  • Information Diagnosticity

Courses Taught

  • Consumer Analysis

Academic Background

Ph.D., Marketing
Robert H. Smith School of Business, University of Maryland

B.A., Business Administration (Focus: Marketing)
Michael G. Foster School of Business, University of Washington

Areas of Expertise

Marketing

  • Consumer Psychology/Behavior
  • Digital Marketing/Advertising
  • Packaging
  • Promotions
  • Social Media