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Michelle Greenwald

Michelle  Greenwald

Joined Stern 2005

Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street,
New York, NY 10012

E-mail mgreenwa@stern.nyu.edu
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Biography

Michelle Greenwald joined New York University Stern School of Business as an Adjunct Associate Professor. Professor Greenwald is a graduate of the University of Pennsylvania and the Kellogg Graduate School of Management at Northwestern. She is a former Senior Vice President of New Business Development at Disney and a Vice President and General Manager of New Products at Pepsi-Cola. Currently. Michelle teaches at Columbia and NYU Stern Graduate Schools of Business and guest lectures at several international graduate business schools, where she specializes in marketing strategy, marketing plans, new products and services development, global marketing, and innovation techniques. Michelle provides highly unique and practical executive education programs through her consulting firm Marketing Visualized. She is also the CEO of Inventoursâ„¢ -- Inspiration For Innovation, a series of programs providing insider access to innovation thought leaders in the world's most creative cities. She writes a column for Inc.com on innovation. She was selected by Advertising Age Magazine's as "One of the 100 Best and Brightest Women in Advertising and Marketing in the U.S.".

Related News & Research

In an op-ed, Prof. Michelle Greenwald outlines the 7 best strategic uses of consumer-facing technology in retail and hospitality

In an op-ed, Prof. Michelle Greenwald highlights top integrated marketing campaigns from the past year

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In an op-ed, Prof. Michelle Greenwald shares product development tips from top mixologists

In an op-ed, Prof. Michelle Greenwald evaluates this year's Super Bowl commercials

In an op-ed, Prof. Michelle Greenwald discusses innovative products and services that launched in 2014

In an op-ed, Prof. Michelle Greenwald highlights 11 of the best strategic brand partnerships of 2014

In an op-ed, Prof. Michelle Greenwald discusses "Adventure Shopping" as a retail strategy

In an op-ed, Prof. Michelle Greenwald explains the effectiveness of subscription sample box services

In an op-ed, Prof. Michelle Greenwald presents questions businesses should ask when considering customization as a differentiation tool

In an op-ed, Prof. Michelle Greenwald demonstrates how organizations have incorporated gamification into their business strategies

In an op-ed, Prof. Michelle Greenwald discusses how Microsoft has leveraged Xbox Kinect's technology

In an op-ed, Prof. Michelle Greenwald demonstrates how male-oriented businesses use Pinterest

In an op-ed, Prof. Michelle Greenwald discusses innovation and customer touchpoints

In an op-ed, Prof. Michelle Greenwald cites examples of companies that foster innovation

In an op-ed, Prof. Michelle Greenwald explains how to create an environment that fosters innovation

In an op-ed, Prof. Michelle Greenwald suggests external innovation tips for companies

In an op-ed, Prof. Michelle Greenwald discusses innovation

Executive MBA Students Explore Beijing and Hong Kong on Global Study Tour

An op-ed by Prof. Michelle Greenwald on what it takes to be truly eco-friendly