Experience Faculty & Research

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Minah Jung

Minah Jung

Joined Stern 2015

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 814
New York, NY 10012

E-mail minah.jung@stern.nyu.edu
Personal website

Biography

Visit www.minahjung.com for Professor Jung's C.V. and more information about her research.

Minah Jung joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2015.

Professor Jung studies consumers’ judgment and decision-making, persuasion and consumer social preferences. Her recent research investigated consumers’ prosocial behavior in large-scale field experiments in collaboration with a number of for-and non-profit companies.

Professor Jung is the recipient of the National Science Foundation Graduate Research Fellowship.

She received her B.A. in Economics from the University of Chicago and her M.B.A. from NYU Stern School of Business. She holds a Ph.D. in Business Administration from the University of California, Berkeley.

Research Interests

  • Consumer Judgment and Decision-Making
  • Persuasion
  • Consumer Social Preferences

Academic Background

Ph.D., Business Administration
University of California, Berkeley

M.B.A.
NYU Stern School of Business

B.A., Economics
University of Chicago

Areas of Expertise

Entrepreneurship

  • Charitable Giving

Ethics

  • Corporate Social Responsibility (CSR)

Marketing

  • Advertising/Marketing/PR Strategies
  • Consumer Psychology/Behavior
  • Digital Marketing/Advertising
  • Market Research
  • Pricing
  • Promotions