Rob Fassino
Co-Founder, The Knot, Inc. and Tisch BFA '88
Rob Fassino and his three partners founded The Knot, Inc. (now XO Group Inc; NYSE: XOXO), a global media and technology leader devoted to weddings, pregnancy and everything in between. The Knot’s fresh voice, stylish ideas and multiple-media platform took the wedding world by storm, catapulting it to become the #1 wedding brand and the #1 registry site (WeddingChannel.com) serving 2 million brides annually. Prior to his 10-year service at XO group Rob co-founded and directed the interactive division of Margetotes Fertitta + Partners advertising, providing online production, marketing and consulting services to clients including Sotheby’s, Stolichnaya and the McGraw-Hill companies. Following XO Group Rob developed the strategies, business models and digital product extensions for the comic brands of United Media, a $100MM global syndication/licensing company. Rob holds a bachelor’s degree (Film) from NYU’s Tisch School of the Arts.
Expertise:
- Digital Product Development
- Product Positioning
- Pitch preparation
- Business development and strategic partnerships
- Online media and marketing
- Sales/account management
- Audience analytics/assessment