We are dedicated to understanding and improving marketing processes. NYU Stern Marketing is on the forefront of innovation.
The NYU Stern Marketing Department strives towards marketing excellence by pioneering research in the industry and tackling real-world matters in the classroom.
|Studying consumers' perceptions and behaviors regarding different brands.|
|Delving into the psychological underpinnings of consumer decision making an|
|Gauging consumer perceptions, comprehension, and preferences.|
|Analyzing cross-cultural market behavior.|
|Investigating the effects of multimedia on consumers.|
|Predicting the growth, sales pattern, and valuation of new products.|
|Examining how a consumer's individual and joint decisions are influenced.|
|Measuring the power of advertisements.|
|Exploring customers' reactions to market prices.|