Research Initiatives

The NYU Stern Marketing Department strives towards marketing excellence by pioneering research in the industry and tackling real-world matters in the classroom.

We are dedicated to understanding and improving marketing processes. NYU Stern Marketing is on the forefront of innovation.
 
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Branding

Studying consumers' perceptions and behaviors regarding different brands
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Consumer Decision Making & Choice

Delving into the psychological underpinnings of consumer decision making and choice
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Consumer Measurement Effects

Gauging consumer perceptions, comprehension, and preferences
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International Marketing

Analyzing cross-cultural market behavior
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Media Research

Investigating the effects of multimedia on consumers
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New Products & Innovation

Predicting the growth, sales pattern, and valuation of new products
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Personal Influence & Environmental Effects

Examining how a consumer's individual and joint decisions are influenced
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Persuasion

Measuring the power of advertisements
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Pricing

Exploring customers' reactions to market prices