Excellence in Marketing
At Stern, we strive towards marketing excellence by pioneering research in the industry and tackling real-world matters in the classroom. Ranked as one of the top five departments in the world based on research productivity, our department boasts of over 100 publications in the last three years, about two-thirds of which are in top-tier scholarly journals.
I’m happy to report that this is an exciting time for the department—we have 29 full time tenure-track and clinical faculty, including two terrific young scholars, Andrea Bonezzi and Daria Dzyabura, and two faculty affiliates, Anindya Ghose and Yaacov Trope, as well as over 30 adjunct faculty members,
Our research contributions continue to be both numerous and impactful. We also have sustained our leadership roles in the field with Joel Steckel and Eitan Muller continuing their co-editorships of Marketing Letters and the International Journal of Research in Marketing respectively. Recent appointments include Vicki Morwitz as the new co-editor of the Journal of Consumer Research (JCR) and my appointment as a Senior Editor of Marketing Science. Professional and school leadership positions continue to be a strong point as Geeta Menon continues in her position as Dean of the Undergraduate College, and Joel Steckel is Vice Dean of Doctoral Education. On the programmatic front, our courses and specializations in Entertainment, Media and Technology (EMT ), Luxury and Retail, and Digital Marketing continue to attract large numbers of MBA and Undergraduate students.
Stern faculty research is frequently featured in The Wall Street Journal, Time, NPR, The New York Times, and other prestigious media outlets.
We are justifiably proud of our doctoral program, as it is one of the best in the world. Our placement record continues to be superb, and we are fortunate to have a strong current group of students. Over the last two years, we have placed students at Harvard Business School, Dartmouth's Tuck School of Business, The Chinese University of Hong Kong, and The Chinese Europe International Business School.
The Center for Measurable Marketing, headed by E. Craig Stacey, is in its fourth successful year. The focus of the Center is to support research and executive education in the areas of metrics and measuring return-on-investment for marketing activities. Recently, the Center partnered with NYU Stern's Center for Business Analytics to host its first annual Mapping Mobile conference, which attracted over 150 attendees.
As you can see, our department is in a great place. We have outstanding faculty, a terrific support staff, and a vibrant student community. I hope that you become involved with our Department in some way in the near future.
Dean Abraham L. Gitlow Professor of Business
Featured Research“Behavioral Reasons for New Product Failure: Does Overconfidence Induce Over-forecasts?”
Joel Steckel and co-authors empirically investigate one specific cognitive distortion heretofore neglected in studies of new
product commercialization—overconfidence, commonly defined in the literature as
excessive belief in own abilities to generate superior performance. read more.
Andrea joined NYU Stern in 2012. He received his PhD in Marketing from the Kellogg School of Management at Northwestern University. His research investigates fundamental behavioral phenomena that can inform marketing practice.
Daria joined NYU Stern in 2012. She received her PhD in Marketing from the Massachusetts Institute of Technology. Her research focuses on methods for analyzing complex decision-making rules and developing efficient forecasting methods for multi-faceted buying situations.
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Stern Students Speak
Class of 2014
"I chose Stern over other schools because I wanted a top tier business education at a school with an esteemed faculty and a vast alumni network. Stern also offers a part-time program for working professionals which was an important factor in my decision... Stern has an amazing marketing department full of passionate faculty who have worked at many of the firms that MBA marketers dream of working at. It is so helpful to learn from professors who have truly walked the walk..." read more.
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