Through cutting-edge research and innovative teaching methods, NYU Stern Marketing is shaping the business leaders of tomorrow.

Excellence in Marketing

At Stern, we strive towards marketing excellence by pioneering research in the industry and tackling real-world matters in the classroom. Ranked as one of the top five departments in the world based on research productivity, our department boasts of over 100 publications in the last three years, about two-thirds of which are in top-tier scholarly journals.

– Message from the Department Chair

This is truly a vibrant time for NYU-Stern Marketing. Alixandra Barasch joins us from Wharton, and Raluca Ursu joins us from Booth, bringing us to 28 full time and 4 affiliated faculty, 15 PhD students, and over 50 adjunct faculty.

Academically, we are diverse. Faculty interests range from traditional perception, memory, attitudes, and context effects to JDM, econometrics, machine learning, text mining, stochastic modeling, neuroscience, empirical I-O, and social networks. Our faculty engage in cross-disciplinary research using a mix of experiments and secondary data blurring boundaries between traditional "CB" and "Marketing Science" research. Last year our faculty published 44 articles, 2 book chapters, and occupied 58 editorial board positions.

We pride ourselves on our diverse family culture. Not only do we count 10 female faculty members among us, (5 of whom are Full Professors), our faculty also comes from all over the globe: Australia to Romania, Russia, Japan, and Turkey, among others.

NYU Stern remains at the forefront of industry; the NYU Stern CBS Media Analytics Initiative is the latest example. Its mission is to advance cross-media research by providing a wider understanding of the nature of the interactions between television and other media latforms and how they influence consumer exposure and behavior. Reflecting this "real-world" orientation, Stern faculty research is frequently featured in respected media outlets ranging from WSJ and NYT to NPR and CNBC.

Sincerely,
Priya Raghubir
Department Chair
Dean Abraham L. Gitlow Professor of Business

Featured Research

"Using Single-Neuron Recording in Marketing: Opportunities, Challenges and an Application to Fear Enhancement in Communications"

Professors Eric Greenleaf, Tom Meyvis and Vicki Morwitz, along with Moran Cerf of Northwestern University, introduce to marketing and consumer researchers a method of single-neuron recording in humans. They first provide a general description of this methodology, discuss its advantages and disadvantages, and describe findings from previous single-neuron human research. Forthcoming inMarketing Research's special section on Neuroscience and Marketing. Read more.

Faculty Spotlights

Masakazu Ishihara
Assistant Professor of Marketing
Kazu joined NYU Stern in 2011. He received his PhD in Marketing from the University of Toronto. His research investigates quantitative marketing, empirical industrial organization, the dynamic effects of marketing strategies, decision making by consumers and firms, and marketing in the entertainment industry.

Stewart Krentzman
Adjunct Assistant Professor
Stew joined Stern in 2014. He has executive management experience across the technology, consumer package goods and healthcare segments. He is the former President and Chief Executive Officer of Oki Data Americas, a $425M company specializing in imaging and biometric technology. Stew and his brand teams have won several industry awards for advertising and consumer promotion.

Marketing In The News

Professor Adam Alter's talk at TED2017 is featured
...more here.

Professor Alixandra Barasch shares insights from her research on charitable fundraising...more here.

US News & World Report ranks Stern's MBA Marketing area #9...read more.

Dean Geeta Menon is named to the Economic Times's list of Global Indian Women...read more.

In an in-depth Q&A, Professor Andrea Bonezzi discusses shifts in the marketing industry...more here.



More Marketing News

Stern Students Speak

jallenstudentspotlight
Jacqueline Allen
Undergrad Program,
Class of 2015

"I knew that I wanted to be involved in business, and Stern just has really great connections with the industries around here. There are so many opportunities offered to students that wouldn’t necessarily be possible at a school in the middle of the country—there are people who take their lunch break to come and talk to us. It’s those awesome connections, opportunities and networking that are available here in New York and at Stern that are so exciting." read more.
 
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