Excellence in Marketing
At Stern, we strive towards marketing excellence by pioneering research in the industry and tackling real-world matters in the classroom. Ranked as one of the top five departments in the world based on research productivity, our department boasts of over 100 publications in the last three years, about two-thirds of which are in top-tier scholarly journals.
I’m happy to report that this is an exciting time for the department: we have 30 full time tenure-track and clinical faculty--including three terrific young scholars, Andrea Bonezzi, Daria Dzyabura, and Masakazu Ishirara--faculty affiliates Bruce Buchanan, Yuxin Chen of NYU Shanghai, Anindya Ghose and Yaacov Trope, as well as over 40 adjunct faculty members.
Our research contributions continue to be both numerous and impactful. We have sustained our leadership roles in the field with Joel Steckel and Eitan Muller continuing their co-editorships of Marketing Letters and the International Journal of Research in Marketing respectively. Recent appointments include Vicki Morwitz as the new co-editor of the Journal of Consumer Research (JCR) and Russ Winer’s appointment as a Senior Editor of Marketing Science. Professional and school leadership positions continue to be a strong point as Geeta Menon continues in her position as Dean of the Undergraduate College, and Joel Steckel continues as Vice Dean of Doctoral Education. On the programmatic front, our courses and specializations in Entertainment, Media and Technology (EMT ), Luxury and Retail, and Digital Marketing continue to attract MBA and Undergraduate students.
Stern faculty research is frequently featured in The Wall Street Journal, Time, NPR, The New York Times, and other prestigious media outlets.
We are justifiably proud of our doctoral program, as it is one of the best in the world. Our placement record continues to be superb, and we are fortunate to have a strong current group of students. Over the last two years, we have placed students at Harvard Business School, Dartmouth's Tuck School of Business, The Chinese University of Hong Kong, and The Chinese Europe International Business School.
As you can see, our department is in a great place. We have outstanding faculty, a terrific support staff, and a vibrant student community. I hope that you become involved with our Department in some way in the near future.
Dean Abraham L. Gitlow Professor of Business
Featured Research"Predicting Advertising Success Beyond Traditional Measures: New Insights From Neurophysiological Methods and Market Response Modeling"
Professors Bryan Bollinger, Masakazu Ishihara and Russell Winer and their co-authors, Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou, Khoi Vo and William Hampton of Temple University and Hal E. Hershfield of UCLA Anderson School of Management, use a unique experimental protocol to assess subjects' responses to 30-second TV ads, capturing many measures of advertising effectiveness across six commonly used methods: traditional self-reports, implicit, eye tracking, biometrics, EEG and fMRI. read more.
Andrea joined NYU Stern in 2012. He received his PhD in Marketing from the Kellogg School of Management at Northwestern University. His research investigates fundamental behavioral phenomena that can inform marketing practice.
Daria joined NYU Stern in 2012. She received her PhD in Marketing from the Massachusetts Institute of Technology. Her research focuses on methods for analyzing complex decision-making rules and developing efficient forecasting methods for multi-faceted buying situations.
Marketing In The NewsDean Geeta Menon is named to the Economic Times's list of Global Indian Women...read more.
Prof. Raghubir discusses the dangers and values of credit...read more.
Prof. Al Lieberman weighs in on Derek Jeter's new website...read more.
Prof. Scott Galloway's "Zero to One" presentation is featured... read more.
Prof. Adam Alter's research on completing unpleasant vs. pleasant tasks is featured... read more.
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Stern Students Speak
Class of 2014
"I chose Stern over other schools because I wanted a top tier business education at a school with an esteemed faculty and a vast alumni network. Stern also offers a part-time program for working professionals which was an important factor in my decision... Stern has an amazing marketing department full of passionate faculty who have worked at many of the firms that MBA marketers dream of working at. It is so helpful to learn from professors who have truly walked the walk..." read more.
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