NYU Stern
Through cutting-edge research and innovative teaching methods, NYU Stern Marketing is shaping the business leaders of tomorrow.

Excellence in Marketing

At Stern, we strive towards marketing excellence by pioneering research in the industry and tackling real-world matters in the classroom. Ranked as one of the top five departments in the world based on research productivity, our department boasts of over 100 publications in the last three years, about two-thirds of which are in top-tier scholarly journals.

– Message from the Department Chair

I’m happy to report that this is an exciting time for the department: we have 30 full time tenure-track and clinical faculty--including three terrific young scholars, Andrea Bonezzi, Daria Dzyabura, and Masakazu Ishirara--faculty affiliates Bruce Buchanan, Yuxin Chen of NYU Shanghai, Anindya Ghose and Yaacov Trope, as well as over 40 adjunct faculty members.

Our research contributions continue to be both numerous and impactful. We have sustained our leadership roles in the field with Joel Steckel and Eitan Muller continuing their co-editorships of Marketing Letters and the International Journal of Research in Marketing respectively. Recent appointments include Vicki Morwitz as the new co-editor of the Journal of Consumer Research (JCR) and Russ Winer’s appointment as a Senior Editor of Marketing Science. Professional and school leadership positions continue to be a strong point as Geeta Menon continues in her position as Dean of the Undergraduate College, and Joel Steckel continues as Vice Dean of Doctoral Education. On the programmatic front, our courses and specializations in Entertainment, Media and Technology (EMT ), Luxury and Retail, and Digital Marketing continue to attract MBA and Undergraduate students.

Stern faculty research is frequently featured in The Wall Street Journal, Time, NPR, The New York Times, and other prestigious media outlets.

We are justifiably proud of our doctoral program, as it is one of the best in the world. Our placement record continues to be superb, and we are fortunate to have a strong current group of students. Over the last two years, we have placed students at Harvard Business School, Dartmouth's Tuck School of Business, The Chinese University of Hong Kong, and The Chinese Europe International Business School.

As you can see, our department is in a great place. We have outstanding faculty, a terrific support staff, and a vibrant student community. I hope that you become involved with our Department in some way in the near future.
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Sincerely,
Priya Raghubir
Department Chair
Dean Abraham L. Gitlow Professor of Business

Featured Research

"Using Single-Neuron Recording in Marketing: Opportunities, Challenges and an Application to Fear Enhancement in Communications"

Professors Eric Greenleaf, Tom Meyvis and Vicki Morwitz, along with Moran Cerf of Northwestern University, introduce to marketing and consumer researchers a method of single-neuron recording in humans. They first provide a general description of this methodology, discuss its advantages and disadvantages, and describe findings from previous single-neuron human research. Forthcoming in Marketing Research's special section on Neuroscience and Marketing. Read more.

Faculty Spotlights

Masakazu Ishihara
Assistant Professor of Marketing
Kazu joined NYU Stern in 2011. He received his PhD in Marketing from the University of Toronto. His research investigates quantitative marketing, empirical industrial organization, the dynamic effects of marketing strategies, decision making by consumers and firms, and marketing in the entertainment industry.

Stewart Krentzman
Adjunct Assistant Professor
Stew joined Stern in 2014. He has executive management experience across the technology, consumer package goods and healthcare segments. He is the former President and Chief Executive Officer of Oki Data Americas, a $425M company specializing in imaging and biometric technology. Stew and his brand teams have won several industry awards for advertising and consumer promotion.

Marketing In The News

Prof. Vicki Morwitz reviews research on the effects of research survey questions on respondents’ loyalty and purchase behavior...more here.

Prof. Yaacov Trope has been selected as a winner of the 2015 SPSP Career Contribution Award.

US News & World Report ranks Stern's MBA Marketing area #9...read more.

Dean Geeta Menon is named to the Economic Times's list of Global Indian Women...read more.

Prof. Raghubir discusses the dangers and values of credit...read more.

Prof. Al Lieberman weighs in on Derek Jeter's new website...read more.


More Marketing News

Stern Students Speak

jallenstudentspotlight
Jacqueline Allen
Undergrad Program,
Class of 2015

"I knew that I wanted to be involved in business, and Stern just has really great connections with the industries around here. There are so many opportunities offered to students that wouldn’t necessarily be possible at a school in the middle of the country—there are people who take their lunch break to come and talk to us. It’s those awesome connections, opportunities and networking that are available here in New York and at Stern that are so exciting." read more.
 
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