Through cutting-edge research and innovative teaching methods, NYU Stern Marketing is shaping the business leaders of tomorrow.

Excellence in Marketing

At Stern, we strive towards marketing excellence by pioneering research in the industry and tackling real-world matters in the classroom. Ranked as one of the top five departments in the world based on research productivity, our department boasts of over 100 publications in the last three years, about two-thirds of which are in top-tier scholarly journals.

– Message from the Department Chair

At NYU Stern Marketing, we take pride in being a productive, innovative, diverse and harmonious melting pot.

Indeed, in an ever-evolving academic environment, UT Dallas ranked NYU Stern Marketing 4th in the world in research productivity (2014-2017). 

Our programs and initiatives, including the Entertainment, Media and Technology Program, the NYU Stern CBS Media Analytics Initiative, and the newly launched Stern Fashion Lab, aim to leverage our NYC location to nurture industry and academic relations for faculty and students.

Stern Marketing’s faculty consists of 29 full time professors, 4 affiliated faculty, and 50+ adjuncts hailing from all corners of the globe; our countries of origin include Australia, Belgium, China, India, Japan, Romania, Russia, Turkey, and more. In addition, ten of our full-time professors are female-identified and tenure-track (five are Full Professors and four are in the Quantitative Marketing area).

The wide variety of our faculty’s substantive, theoretical and methodological research interests run the gamut from traditional perception, memory, attitudes, and context effects to JDM, econometrics, machine learning, text mining, stochastic modeling, neuroscience, empirical I-O, and social networks. Faculty engage in cross-disciplinary research using a mix of experiments and secondary data, blurring boundaries between traditional "CB" and "Marketing Science" research.

I’m proud to have been part of Stern Marketing’s growth and innovation over the past decade and I look forward to guiding the department through the next few years.

Best wishes,
Tülin Erdem
Leonard N. Stern Professor of Business and
Professor of Marketing
Chair, Marketing Department


 

Featured Research

"Using Single-Neuron Recording in Marketing: Opportunities, Challenges and an Application to Fear Enhancement in Communications"

Professors Eric Greenleaf, Tom Meyvis and Vicki Morwitz, along with Moran Cerf of Northwestern University, introduce to marketing and consumer researchers a method of single-neuron recording in humans. They first provide a general description of this methodology, discuss its advantages and disadvantages, and describe findings from previous single-neuron human research. Forthcoming inMarketing Research's special section on Neuroscience and Marketing. Read more.

Faculty Spotlights

Masakazu Ishihara
Assistant Professor of Marketing
Kazu joined NYU Stern in 2011. He received his PhD in Marketing from the University of Toronto. His research investigates quantitative marketing, empirical industrial organization, the dynamic effects of marketing strategies, decision making by consumers and firms, and marketing in the entertainment industry.

Stewart Krentzman
Adjunct Assistant Professor
Stew joined Stern in 2014. He has executive management experience across the technology, consumer package goods and healthcare segments. He is the former President and Chief Executive Officer of Oki Data Americas, a $425M company specializing in imaging and biometric technology. Stew and his brand teams have won several industry awards for advertising and consumer promotion.

Marketing In The News

Professor Adam Alter's talk at TED2017 is featured
...more here.

Professor Alixandra Barasch shares insights from her research on charitable fundraising...more here.

US News & World Report ranks Stern's MBA Marketing area #9...read more.

Dean Geeta Menon is named to the Economic Times's list of Global Indian Women...read more.

In an in-depth Q&A, Professor Andrea Bonezzi discusses shifts in the marketing industry...more here.



More Marketing News

Stern Students Speak

jallenstudentspotlight
Jacqueline Allen
Undergrad Program,
Class of 2015

"I knew that I wanted to be involved in business, and Stern just has really great connections with the industries around here. There are so many opportunities offered to students that wouldn’t necessarily be possible at a school in the middle of the country—there are people who take their lunch break to come and talk to us. It’s those awesome connections, opportunities and networking that are available here in New York and at Stern that are so exciting." read more.
 
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