Research Initiatives
BrandingStudying consumers’ perceptions and behaviors regarding different brands.
Consumer Decision Making and Choice
Delving into the psychological underpinnings of consumer decision making and choice.
Consumer Measurement Effects
Gauging consumer perceptions, comprehension, and preferences.
International Marketing
Analyzing cross-cultural market behavior.
Media Research
Investigating the effects of multimedia on consumers.
New Products and Innovation
Predicting the growth, sales pattern, and valuation of new products.
Personal Influence and Environmental Effects
Examining how a consumer’s individual and joint decisions are influenced.
Persuasion
Measuring the power of advertisements.
Pricing
Exploring customers’ reactions to market prices.
