Studying consumers’ perceptions and behaviors regarding different brands.
Consumer Decision Making and Choice
Delving into the psychological underpinnings of consumer decision making and choice.
Consumer Measurement Effects
Gauging consumer perceptions, comprehension, and preferences.
Analyzing cross-cultural market behavior.
Investigating the effects of multimedia on consumers.
New Products and Innovation
Predicting the growth, sales pattern, and valuation of new products.
Personal Influence and Environmental Effects
Examining how a consumer’s individual and joint decisions are influenced.
Measuring the power of advertisements.
Exploring customers’ reactions to market prices.