NYU Stern
"Our New York City location, combined with exceptional students, creates a vibrant and exciting learning environment."
- Professor Samuel Craig, EMT Chair

Focusing on the Business of Entertainment

The Entertainment, Media & Technology (EMT) program enables MBA and undergraduate students to understand and manage the entire spectrum of the entertainment and media business, from its impact on the economy and the digital revolution to the global opportunities that technology creates. With a focus on both the business and content aspects of the industry, the program offers students a range of courses with practical and real-life application. Courses deal with the marketing, finance, management, accounting, legal, and economic issues facing entertainment and media firms. Industries covered include, film, home video, television, cable, music, sports, and publishing.

– Message from the Directors

EMT is a unique program that examines the business side of the entertainment industry. The program has formally been in existence for over 10 years and has grown from a few course offerings in marketing to a wide range of courses in marketing, finance, accounting, economics, law, and management at both the graduate and undergraduate level.

EMT has a broad focus on various sectors of the entertainment industry, including film, home video, broadcast TV, cable networks, MSO’s, DTH satellite, publishing (books, newspapers and magazines), sports, and music. Furthermore, the program looks broadly at the different business functions within the industry and how the digital revolution is dramatically challenging and changing existing business models. The MBA and B.S.B.A. curricula blend theory with practical applications. Courses are taught by regular Stern faculty as well as by adjunct professors from leading entertainment firms.

Students gain a broad understanding of the strategy and operating principles that drive the individual sectors of the entertainment industry. Classes are structured to encourage students to explore concepts, frameworks and models, and analyze industry data across multiple revenue streams. Students examine leading companies in the industry, such as Time Warner, Disney, News Corporation, Sony, CBS, Viacom, and Comcast/NBCU.

In a partnership with the Tisch School of the Arts Kanbar Institute of Film and Television, EMT established a dual MBA/MFA degree. This helps bridge the gap between the “creatives” and the “suits" and puts NYU at the forefront of preparing the next generation of producers and studio executives.

EMT attracts truly exceptional students who have a passion for the entertainment industry. Organizations such as STEBA (Stern Tisch Entertainment Business Association) for undergraduates, and MESA (Media Entertainment and Sports Association) and TANG (Technology and New Media Group) for graduate students provide forums for networking and co-curricular activities. One such activity is the ProMotion Pictures Film Competition which brings together business and creative talent from MBAs at Stern and MFAs at Tisch to produce branded entertainment films for major companies. Past sponsors include Cisco, Volvo, Verizon, Unilever’s Axe, Heineken, Johnnie Walker, I LOVE NY, and Vita Coco.

Our New York City location, combined with exceptional students, creates a vibrant and exciting learning environment. The faculty and I are committed to provide the very best educational experience to help launch students on challenging and rewarding careers in the entertainment industry.

Sincerely,

Samuel Craig signature      Al Lieberman
Samuel Craig                            Al Lieberman
Director, EMT Program               Executive Director, EMT Program

Spotlight on EMT

AlLieberman

Al Lieberman
Clinical Professor, Marketing

"Our professors come from companies like HBO, the National Basketball Association (NBA), Time Warner -- they've been involved with film production, film editing, and screen writing. These are people who are delivering courses that are soundly based on experience, on what's needed now, and what's needed in the future, as our students begin to contribute by being part of these industries."

Contact Us

The Entertainment, Media and Technology Program
Tisch Hall
40 West 4th Street, Suite 900
New York, NY 10012
Phone: (212) 998-0403
Fax: (212) 995-4855
Email: khornsby@stern.nyu.edu

New Courses in EMT

Undergraduate

MKTG-UB.0056
Digital Strategic Marketing
Sunder Narayanan

Graduate

MKTG-GB.2325
Digital Media Marketing
Greg Coleman

MKTG-GB.2173
New Media & Marketing
Jamyn Edis

Program News

news


Please join us for the Annual EMT Summit 2013 on November 5 and 6 organized by the EMT Alumni Committee.

For more information go to www.sternalumni.nyu.edu/emtsummit13.

Professor Al Lieberman was named "Media Mentor of the Year" by Variety magazine,

Variety magazine also did a feature spotlight on the EMT Program.

ProMotion Pictures, which pairs together students from NYU Stern and the Kanbar Institute for Film and Television at NYU Tisch, to produce short brand-sponsored films, was featured in Variety.

read more...