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Prof. Hal Hershfield's research on encouraging environmentally friendly behavior

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Excerpt from Reuters -- "Separately, an academic study said people reacted best to the challenge of climate change if it was not presented as doom and gloom. 'The best way to encourage environmentally friendly behavior is to emphasize the long life expectancy of a nation, not its imminent downfall,' according to the study of 131 nations led by NYU Stern Professor Hal Hershfield."

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Additional coverage appeared on CNBC.