Research in the News

Prof. Hal Hershfield on how visualizing your "future self" can help boost savings

Excerpt from Business Insider -- "Over at New York University’s Stern School of Business, Hal Hershfield, a psychologist and marketing professor, is studying the idea of how getting acquainted with your future self can help you save more today. ... 'What our research has been showing is that if people think of their future selves as a different person altogether … then that has deep implications,' he said. 'If you can somehow boost their connectedness with that person in the future, they save more.'”

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