Research in the News
Professor Vicki Morwitz's joint research on decision making
— February 21, 2017
Excerpt from Fast Company -- "Behavioral scientists have also found that just asking people about their future decisions significantly influences those decisions, a phenomenon known as the 'mere measurement effect.' Back in 1993, social scientists Vicki Morwitz, Eric Johnson, and David Schmittlein conducted a study with more than 40,000 participants that revealed that simply asking someone if people were going to purchase a new car within six months increased their purchase rates by 35%."