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Research in the News

Professor Yannis Bakos's research on comparison shopping

National Law Review 192 x 144
Excerpt from the National Law Review -- "[Bakos] found that people will still shop at an eStore they trust without checking all the prices readily available on the internet. Much like the days before online shopping, a person would walk into a store, see the price posted for an item, and decide if it was worth it."

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