John Bell of Social@Ogilvy on How to Unlock the Value of Social Media
As part of NYU Stern’s Center for Measurable Marketing Speaker Series, John Bell, global managing director of Social@Ogilvy, shared a sales impact study on the value of integrated social media marketing.
Unlocking the value of social media is difficult
- Moving marketing and communications to an owned, earned and paid model
- Increasing the collaboration between marketing, communications, legal, human resources and customer service departments
- Recognizing and valuing customer and stakeholder advocacy
- Preparing employees to be brand ambassadors
- Integrating social media across the business