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Prof. Hal Hershfield on Bank of America's retirement tools

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Excerpt from US News -- "'If they see it via Facebook, I'm not sure someone is going to change their 401(k) contributions,' says Hal Hershfield, an assistant professor in the marketing department at New York University's Stern School of Business, and coauthor of the original marketing research. 'If, on the other hand, they are actually in the mindset of trying to get more information about retirement, I think this could have a measurable impact on the types of decisions that they make.'"

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