Faculty News

Prof. Arun Sundararajan on Google's first retail store

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Excerpt from TheStreet.com -- "Sundararjan added, 'There's this growing convergence between online and offline where pure-play online and pure-play physical stores are going to be dominated by these hybrids over the coming years. One part of the motivation here is perhaps preparing for the world where in order to have consumer mindshare you need both online and real world presence.'"

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