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Professor Alixandra Barasch provides perspective on how Instagram influences the way companies do business

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Excerpt from MEL -- "'Awareness is going to be positive [for businesses], but there could be other unintended consequences,' [Barasch] says. 'I just suggest that they also think about the downsides that come when you know you’re at the top of the ski slope and you’re thinking about how to get that photo.'"

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