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Alixandra Barasch

Alixandra Barasch

Joined Stern 2016

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 815, (212) 998-0511
New York, NY 10012

E-mail abarasch@stern.nyu.edu

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Biography

Alixandra Barasch joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2016.

Professor Barasch’s research examines social aspects of consumption, such as the implications of focusing on oneself versus others, judgments and inferences about others and decisions to share information or resources. One stream of her research explores prosocial behaviors that help us signal our virtue to ourselves and others. In this set of projects, Professor Barasch studies both what motivates people to perform good deeds and how we perceive the motivations of prosocial actors. A second stream of her research investigates how people decide what and when to share with others. In this line of inquiry, she investigates the social motivations and other goals underlying people’s photo-taking behaviors and transmission of information via word-of-mouth. Her research has been published in leading marketing and psychology journals such as the Journal of Consumer Research , Journal of Marketing Research and the Journal of Personality and Social Psychology.

Before joining NYU Stern, Professor Barasch worked at MDRC, a non-profit organization dedicated to education policy research. She taught at the University of Macau and conducted research at the Hong Kong University of Science and Technology as a Fulbright Scholar.

She received her B.S. in psychology with a minor in chemistry from Duke University. She holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania.

Research Interests

  • Judgment and Decision Making
  • Sharing and Experiential Consumption
  • Social Judgment and Signaling
  • Prosocial Behavior

Academic Background

Ph.D., Marketing
The Wharton School of the University of Pennsylvania

B.S., Psychology
Duke University

Related News & Research

Professor Alixandra Barasch explains why retailers are investing in unique in-store customer experiences

Professor Alixandra Barasch's joint research on the factors that influence a donor's decision to give to a charity is spotlighted

Professor Alixandra Barasch is featured in a video interview on how taking photos for social media impacts a visitor's experience at a museum, referencing her research

Professor Alixandra Barasch is interviewed about her photo sharing research

Professor Alixandra Barasch’s advice on how to stay connected on social media without detracting from your vacation is featured as the “Tip of the Week”

Emotion, Reason and the Decision to Cooperate

How the intention to share photos can undermine enjoyment

Professor Alixandra Barasch is interviewed about her joint research on how taking photos impacts experiences

Professor Alixandra Barasch explains the growth of negativity bias in online customer reviews

Impediments to Effective Altruism: The Role of Subjective Preferences in Charitable Giving

When it Comes to Charitable Giving, Donors Discount Effectiveness Information

Should You Broadcast Your Charitable Side?

Professor Alixandra Barasch is interviewed about her research on how taking photos for social media can undermine enjoyment of experiences

Professor Alixandra Barasch discusses her research on the impact of recording an experience for social media

Professor Alixandra Barasch is interviewed about her research on how taking photos for social media sharing impacts one’s enjoyment of experiences

Taking Photos to Share on Social Media Reduces Enjoyment of Experiences, NYU Stern Study Finds

Taking Photos to Share on Social Media Reduces Enjoyment of Experiences, NYU Stern Study Finds

Professor Alixandra Barasch's joint research on the impact of using a candid profile photo on social media is highlighted

Professor Alixandra Barasch is interviewed about her joint research on the relationship between taking photos and memory

Professor Alixandra Barasch is interviewed about her joint research on taking photographs and memory

Areas of Expertise

Marketing

  • Consumer Psychology/Behavior
  • Social Media