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Alixandra Barasch

Alixandra Barasch

Joined Stern 2016

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 815, (212) 998-0511
New York, NY 10012

E-mail abarasch@stern.nyu.edu

Biography

Alixandra Barasch joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2016.

Professor Barasch’s research examines social aspects of consumption, such as the implications of focusing on oneself versus others, judgments and inferences about others and decisions to share information or resources. One stream of her research explores prosocial behaviors that help us signal our virtue to ourselves and others. In this set of projects, Professor Barasch studies both what motivates people to perform good deeds and how we perceive the motivations of prosocial actors. A second stream of her research investigates how people decide what and when to share with others. In this line of inquiry, she investigates the social motivations and other goals underlying people’s photo-taking behaviors and transmission of information via word-of-mouth. Her research has been published in leading marketing and psychology journals such as the Journal of Consumer Research , Journal of Marketing Research and the Journal of Personality and Social Psychology.

Before joining NYU Stern, Professor Barasch worked at MDRC, a non-profit organization dedicated to education policy research. She taught at the University of Macau and conducted research at the Hong Kong University of Science and Technology as a Fulbright Scholar.

She received her B.S. in psychology with a minor in chemistry from Duke University. She holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania.

Research Interests

  • Judgment and Decision Making
  • Sharing and Experiential Consumption
  • Social Judgment and Signaling
  • Prosocial Behavior

Academic Background

Ph.D., Marketing
The Wharton School of the University of Pennsylvania

B.S., Psychology
Duke University

Related News & Research

Professor Alixandra Barasch's joint research on the impact of using a candid profile photo on social media is highlighted

Professor Alixandra Barasch is interviewed about her joint research on the relationship between taking photos and memory

Professor Alixandra Barasch is interviewed about her joint research on taking photographs and memory

Professor Alixandra Barasch’s research on the connection between taking photos and visual memory is featured in a story about experiencing the solar eclipse

Professor Alixandra Barasch's research on the impact of taking photos on visual memory is spotlighted

Professor Alixandra Barasch's research on photo taking and memory is featured

Professor Alixandra Barasch's research on photo taking and visual memory and Professor Tom Meyvis' research on the impact of physical memorabilia are featured

Professor Alixandra Barasch's joint research on the link between memory and taking photos is featured

Professor Alixandra Barasch's joint research on photos and visual memories is featured

Professor Alixandra Barasch's research on visual recall is referenced

Photographers Beware! Taking Photos Boosts Visual Memory but Hurts Nonvisual Memory

Professor Alixandra Barasch shares insights from her research on charitable fundraising

Professor Alixandra Barasch discusses influencer marketing and Super Bowl advertising

Professor Alixandra Barasch is profiled

Professor Alixandra Barasch's joint research on positive emotions and perception is featured

Professor Alixandra Barasch provides perspective on how Instagram influences the way companies do business

Professor Alixandra Barasch is profiled

Sincerity Counts: Volunteers Are the Most Persuasive Fundraisers

Areas of Expertise

Marketing

  • Consumer Psychology/Behavior
  • Social Media