Faculty News
Professor Arun Sundararajan illustrates how Juno, a competitor to Uber, sets itself apart
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Excerpt from The New Yorker -- "'If I was going to compete with Google, I would compete on privacy,' Arun Sundararajan, a professor at NYU’s business school and the author of the book 'The Sharing Economy,' says. 'I can’t compete with them on search-engine quality, because they’ve got all the best algorithms. So I compete on something that they can’t respond to easily. With Uber, it’s not quite as clear-cut, but if you look at all the different dimensions of their execution the driver relationship is the weakest, and it’s not one that they can easily correct.'"
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