Faculty News

Professor Arun Sundararajan is interviewed about the growth of Rover, a pet-care startup

Excerpt from Inc. -- "'There's no reason that New York and L.A. should have the same winner in the pet care business,' says Arun Sundararajan, a professor at NYU's Stern School of Business and author of The Sharing Economy. 'When you enter an industry first--whatever the industry is--you have a bit of an advantage. Someone who starts a new pet care business would face more barriers to growth than Rover did when it started out, because there's already a large competitor in the fray. But the game is certainly not over.'"

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