Faculty News

Professor Arun Sundararajan is interviewed about Uber's strategy in Russia

Excerpt from the Washington Post -- "Sundararajan added it's also possible that Uber's long-term plan was never to unseat the major firm in Russia but to eventually squeeze itself into a partnership. 'In retrospect it may be that this was the strategy all along,' he said. That kind of deal making could allow the company to direct its resources toward costly and ambitious goals, such as building an autonomous fleet of on demand cars, rather than subsidizing price cuts against a stronger competitor, he said."

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