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Professor Russell Winer discusses the evolution of Super Bowl advertising

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Excerpt from CNBC -- "'Ten years ago, the focus was on the Super Bowl ad itself,' said Russell Winer, professor of marketing at NYU's Stern School of Business. 'What's changed today is that the buzz prior to the Super Bowl ad, about the Super Bowl ad, and the buzz after the show has tremendously increased the value of Super Bowl advertising.'"

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