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Professor Russell Winer explains why Taco Bell is marketing to a young demographic

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Excerpt from The Washington Post -- "'Their target audience is narrower than Burger King or McDonalds. In today’s market you have to do that,' said Russell Winer, a marketing professor at New York University’s Stern School of Business. 'Tastes are varied across market segments, you have to think about reaching a narrow audience that will be turned on to your brand.'"

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