Faculty News

Prof. Arun Sundararajan on Citi Bike's business model

Excerpt from The Wall Street Journal -- Arun Sundararajan, a professor at New York University's Stern School of Business, said Citi Bike's success supported an argument for more private financing from higher fees and more corporate sponsorship -- not public funding. 'Right now the large revenue bet should be on annual subscribers,' he said. If annual memberships rose to as much as $140, 'it seems very unlikely to me that a lot of people would not renew because of price.'"

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