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     According to NYU Stern Professors Vasant Dhar and Anindya Ghose, sponsored search on the Internet is currently mispriced, because it takes time for the market to absorb new information about keywords—whether they have become more or less valuable. Relating the nascent sponsored keyword search market to pre-algorithmic financial markets, the professors offer lessons from finance to capitalize on current market inefficiencies in order to optimize sponsored search portfolios and to determine how to better price keywords.
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    In a major shift from last year’s results, fashion brands hold eight of the top 10 slots in the second annual Digital IQ Index® for Luxury. Only two brands, Louis Vuitton and Ralph Lauren, managed to hang on to their ‘Genius’ ranking, with newcomers Coach, Gucci, Hugo Boss, Burberry and Dolce & Gabbana making significant investments in the medium in 2010.
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    NYU Stern marketing professors Eric Greenleaf, Geeta Menon, Tom Meyvis, and Vicki Morwitz, with principal investigator David Heeger, a professor in NYU’s Department of Psychology and Center for Neural Science, and Uri Hasson, an assistant professor of psychology at Princeton, were awarded a two-year, $1.1 million grant by the National Institutes of Health’s (NIH) National Institute on Drug Abuse.
  • – Press Releases

    Stern Professors Petition for Fed Independence

    October 5, 2010
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    Among the 360-plus (and growing) economists, scholars, former Fed officials and investors that have signed and are circulating a petition to Congress and the Executive Branch urging them to keep the Federal Reserve independent are seven NYU Stern professors.
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    Anindya Ghose, NYU Stern Assistant Professor of Information, Operations and Management Sciences, and his NYU collaborators were awarded a $2.124 million grant from the National Science Foundation (NSF) based on the Federal Cyber Service: Scholarship For Service (SFS) program for research and teaching of security and privacy issues on the Internet and other critical information infrastructure.
  • – Press Releases

    Professor Sinan Aral Awarded $40,000 IBM Faculty Award

    October 5, 2010
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    Sinan Aral, assistant professor of Information, Operations and Management Sciences, was given the 2009 IBM faculty award, a cash grant that is awarded annually as a result of a worldwide competition created to foster collaboration between researchers at leading universities and those in IBM research, development and services organizations.
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    Professor Stephen Brown, David S. Loeb Professor of Finance at NYU Stern, was selected by the Australian Research Council (ARC) as a member of Research Evaluation Committee for the Excellence in Research Australia (ERA) initiative for 2010. The Research Evaluation Committee, consisting of 149 internationally recognized scholars, will be evaluating every academic discipline within all Australian universities.
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    The US Departments of Housing and Urban Development, and the Treasury, are convening policymakers, industry groups, private industry participants, and citizen advocacy groups to discuss the policies and goals of housing finance reform. NYU Stern Professor of Economics Lawrence J. White, a former bank regulator who served as a Board Member of Freddie Mac, is a conference panelist and available for interviews.
  • – Press Releases

     Professor Sinan Aral Named PopTech Science Fellow

    September 14, 2010
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     Sinan Aral, Assistant Professor of Information, Operations and Management Sciences, has been selected as a 2010 PopTech Science Fellow. Professor Aral joins a handful of other extremely high potential, socially engaged working scientists who view science as an essential way of thinking, discovering, understanding and deciding, and who can effectively communicate their work and its importance to the public.
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    Despite the greatest economic crisis since the Depression, retailers saw revenues from e-commerce increase in 2009, signaling a shift from bricks to clicks. By 2014 U.S. online retail sales are forecasted to increase to $250 billion and the web influences 46 percent of offline purchases.
  • – Press Releases

    New MBA Student Club: The Stern Hedge Fund Association

    September 9, 2010
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    The Stern Hedge Fund Association (SHFA) joins the ranks of NYU Stern’s some 40 MBA student clubs this fall. “As the hedge fund industry continues to grow and seek talent with graduate degrees, the SHFA will serve as a gateway for current MBA students to learn about the hedge fund industry,” explains Agata Rzamek, CAIA, club co-president. “The club will also facilitate networking between current students and alumni and other professionals in the field.”
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    In a new study, the first and largest of its kind, NYU Stern Professor of Marketing Scott Galloway, Dean of The George Washington University School of Business Doug Guthrie, and a team of experts evaluated and ranked 100 US Senators’ Digital IQ® including website strength, social media following and sentiment, digital marketing aptitude and search engine optimization skills. The results reveal that Republican Senators are savvier online and are acquiring likes and followers at a greater velocity than Democratic Senators.
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     Anindya Ghose, Assistant Professor of Information, Operations and Management Sciences, and four NYU colleagues were awarded a five-year, $2.9 million grant from the National Science Foundation’s prestigious and highly competitive IGERT (The Integrative Graduate Education and Research Traineeship) program for research. The award is to pursue the research and teaching of security and privacy issues on the Internet and other critical information infrastructures.
  • – Press Releases

    Stern Campus Greening Initiative Wins $10,000 Grant

    July 23, 2010
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    The Stern Campus Greening Initiative, led by MBA student Sarah Driansky (above), received a $10,000 grant from The Brita Products Company for their proposal to install 25+ water bottle filing stations in NYU campus buildings. The grant is provided by the College FilterForGood Eco-Challenge, which challenges college students to make their campuses more sustainable.
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    On July 19, Lawrence White, Arthur E. Imperatore Professorship in Entrepreneurial Studies and Deputy Chair of the Economics Department at NYU Stern, testified at the Community Reinvestment Act (CRA) hearing held jointly by the Office of the Comptroller of the Currency, the Federal Reserve System, the Federal Deposit Insurance Corporation, and the Office of Thrift Supervision. Professor White has previously written on the CRA, which was created in 1977 to reduce discriminatory credit practices against low-income neighborhoods.
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    Statistics show that green-lighting a movie script that fails to produce profits at the box office can lead to financial ruin for studios – close to negative 50% ROI for unsuccessful films. On the upside, box office hits can produce more than 200% ROI.
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    Each year, Microsoft Research appoints seven fellows to its prestigious Faculty Fellowship Program, which seeks nominees who are advancing computing research in novel directions, and who demonstrate the likelihood of becoming thought leaders in the field. Sinan Aral, Assistant Professor of Information, Operations and Management Sciences, was chosen this spring as a Microsoft Faculty Fellow, having competed with nominees from all over the world.
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    NYU Stern faculty are available to provide commentary on the Dodd-Frank Wall Street Reform and Consumer Protection Act up for final vote in the Senate.
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    Nomura Professor of Finance Jeffrey Wurgler received a 2010 Rising Star in Finance Award. The award was presented at a conference at the Rochester Institute of Technology held in June.
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    On July 1, NYU Stern Professor and former Insurance Superintendent for New York State Eric Dinallo appeared before the Financial Crisis Inquiry Commission for a hearing on the role of derivatives in the financial crisis, specifically with respect to AIG. Professor Dinallo was Superintendent of the New York State Insurance Department from 2007-09, including the time of AIG’s financial troubles and the US financial crisis.
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    According to a new, first-of-its-kind study released today by NYU Stern, digital competency is the key to success in the world’s fastest growing market, China. The study ranks the digital competence of 100 prestige brands in China, scoring each brand against more than 100 qualitative and quantitative data points, and is assigned a Digital IQ ranking of Genius, Gifted, Average, Challenged, Feeble or Luddite.
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    As accounting policy makers, including the Financial Accounting Standards Board and the Securities and Exchange Commission, continue to discuss a game-changing shift in the world of financial reporting, NYU Stern experts are available to comment on a variety of issues surrounding the possible convergence of U.S. Generally Accepted Accounting Principles (GAAP) with International Financial Reporting Standards (IFRS).
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    Two NYU Stern information systems professors, Anindya Ghose, assistant professor of information, operations and management sciences, and Arun Sundararajan, associate professor of information, operations and management sciences and NEC Faculty Fellow, were each granted Google & WPP Marketing Research Awards.
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    Richard Sylla, Henry Kaufman Professor of the History of Financial Institutions and Markets and Professor of Economics, was unanimously elected chairman of the board of the Museum of American Finance. The Museum, an affiliate of the Smithsonian Institution, is the nation’s only public museum dedicated to finance, entrepreneurship and the open market system.
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    Nobel Laureate and Professor of Finance Robert Engle was selected to be a member of a Securities and Exchange Commission (SEC) and Commodities Futures Trading Commission (CFTC) joint committee to address emerging regulatory issues. The Joint CFTC-SEC Advisory Committee on Emerging Regulatory Issues is responsible for developing recommendations relating to both agencies. The Committee will examine the May 6 stock market fall and the market forces that contributed to the volatility of that trading day.


Contact NYU Stern Public Affairs

If you're a member of the press, please contact Stern’s Office of Public Affairs at:

Phone: 212-998-0670
Fax: 212-995-4950

Or contact us directly:

Rika Nazem, Executive Director
(212) 998-0678;

Janine Savarese, Executive Director
(212) 998-0202;

Carolyn Ritter, Director
(212) 998-0624;

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