NYU Stern

Experience Faculty & Research

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Thomai Serdari

Thomai Serdari

Joined Stern 2012

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 800
New York, NY 10012

E-mail tserdari@stern.nyu.edu
Personal website
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Biography

With ten years experience in teaching Methods of Research in the Honors program, Thomaï Serdari is an expert in articulating new research questions and defining interdisciplinary areas of inquiry. At the intersection of fine arts and commerce, luxury arts is a new area within which Professor Serdari developed the core course for the Luxury Marketing specialization at Stern.

Professor Serdari is currently working on her forthcoming book “Entrepreneurship in the Arts,” while she maintains an independent practice as a USPAP qualified appraiser in the fine and luxury arts. In addition to “ The Core of Luxury: Processes, Products, and Strategies through History,” Professor Serdari teaches “Cultures of Excess: Product and Fashion Design through Modernity,” “Research Methods,” and “Entrepreneurship in the Business of Art.”

Research Interests

  • Luxury Marketing
  • Entrepreneurship
  • New Business Models in Fashion, Art, Media, and Entertainment

Courses Taught

  • Luxury Marketing

Academic Background

M.B.A., Business Administration, 2009
NYU Stern School of Business

Ph.D., Art History and Archaeology, 2005
Institute of Fine Arts, NYU

M.A., Media Studies, 1997
The New School for Social Research

M.A., Architecture, 1994
The National Technical University of Athens

Selected Publications

Thomai Serdari (2012)
Artists’ Papers, Archivists Roundtable